THE edit
Astrology is an outlet of hope and escape for many, and data continuously shows it is a positive performer over various publications - which the Katie Boyle brand experienced first hand in 2018. As a follow up to the previous success, the final aim was to create evergreen content that was not only robust, but was applicable to everyone. The result was an interactive educational editorial for consumers.
DATE
type
January 2022
Editorial concept
METHOD
software
Concept
UX/UI
Art direction
Graphic design
Wordpress
Illustrator
Photoshop
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Website content
Each sign had its own custom reading with a curated selection of picks from the collection tailored to said sign. Paired with the reading was a collage with select elements from the reading to be used on site and for social.
Sample: Taurus graphic for social (above) and Gemini online editorial reading.
social: stories
Customized readings, style inspiration, product selects and travel destinations tailored to each zodiac sign were promoted during said zodiac season.
