the brand
As Creative lead, Katie was brought on to elevate a goalie-focused graphic t-shirt company to a positive inclusive ready-to-wear athleisure brand. Managing aspects of the design process, from research to ideation, to creative conceptualization and design, Katie developed cohesive design plans, concepts and prototypes aligned with the targeted business strategy.
DATE
September 2019
type
METHOD
Brand development
Product development
Tech pack
Photography
software
materials
Illustrator
Photoshop
Shopify
100% Cotton
Polyester
New Era cap
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the crest
With the intent of the next phase of the brand to be position inclusion we looked to traditional Coats of Arms and Family Crests for inspiration. Speaking to all the players on the ice we incorporated both the player stick and the goalie stick. The brand's founding name, NO5HOLE, was condensed to its acronym.
nhl promo
To soft launch the transition of the new N5H an Athlete promo was carried out. Press packages including the toiletry bag, Pucks don’t lie graphic tee, and New Era 9fifty snapback branded hat were distributed to select players, coaches, and supporting staff.
fall 2019 looks
Look #1: Errands
Look #2: Lounge
Look #3: Game day